Hyundai is rolling out a new marketing campaign for its redesigned, bigger, and better-than-ever Palisade SUV, and it’s pulling out all the stops. The campaign, which launched on September 4, stars Emmy-nominated actress Parker Posey and features the new Palisade Hybrid.
Titled “All That And More,” the advertisement challenges traditional car commercials by highlighting the Palisade’s extensive range, technology, safety, design, and premium features. The ad aims to prove that this SUV is truly “all that and more.” The 60-second broadcast ad made its debut during the first professional football game of the season on September 4.
Redefining the SUV Experience
According to Sean Gilpin, Hyundai Motor Company’s vice president of global sales marketing, the new Palisade Hybrid is designed to meet the diverse needs of modern families. “We know that when our customers are considering a new SUV purchase for their family, they are evaluating a variety of different factors including hybrid powertrain options, space, technology, and safety,” Gilpin said. “With this ad, we were excited to work with Parker Posey to show that they don’t have to settle for less, because thanks to its premium capability, the all-new Palisade with the first-ever Palisade Hybrid checks all those boxes and more.”
The ad humorously depicts Parker Posey driving the Palisade Hybrid through a series of situations often seen in car commercials—from conquering off-road obstacles to a family camping trip and a night out with friends. Posey’s witty performance highlights how the Palisade handles all these scenarios with ease, showcasing its spacious interior, advanced technology, and industry-leading safety features.
Parker Posey herself enjoyed the experience, stating, “It was great to work with Hyundai to show how the Palisade Hybrid offers all the style, safety and capability you need in an SUV and so much more. It was fun to take the vehicle through the various scenarios and showcase its capabilities in an entertaining and authentic way.”
A Comprehensive Campaign
The “All That And More” campaign, developed in partnership with Hyundai’s agency of record, INNOCEAN USA, and media agency, Canvas, will extend throughout the rest of the year. In addition to the initial 60-second spot, the campaign will feature 30- and 15-second ads, as well as custom social media content starring Parker Posey. You can expect to see the campaign across various platforms, including broadcast, streaming, digital, and social media channels like TikTok, Instagram, Facebook, and YouTube.
As part of Hyundai’s commitment to live sports advertising, the ad will also be featured during upcoming sports programming for football, professional basketball, college football, and soccer. The ad was directed by Emmy-award winner Brian Buckley.
What’s New with the Palisade
The 2026 Palisade is a flagship three-row SUV that boasts a bold design, a premium cabin, and significantly improved capabilities. Here are some of the key updates:
- New Hybrid Powertrain: A new 2.5-liter turbocharged hybrid powertrain targets an EPA-estimated 34 mpg and a driving range of over 600 miles, delivering up to 329 combined horsepower.
- XRT PRO Model: The new and more distinctive XRT PRO model offers enhanced off-road hardware and features.
- Convenience Technologies: The Palisade now includes first- and second-row relaxation seating, Digital Key 2 Premium, and a factory-installed tow hitch.
- Safety Features: New safety technologies include an integrated front and rear dash cam, ten airbags, and third-row seatbelt pre-tensioners and load limiters.
See Hyundai/Parker Posey 2026 Palisade commercials below!
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