Krista Helmbrecht, senior group manager of corporate planning at Hyundai Motor North America (HMNA), has been recognized as a 2025 Automotive News Rising Star. This prestigious honor is a testament to her talent and commitment, and it highlights Hyundai’s continued leadership in the ever-evolving automotive industry. The recognition places her among an elite group of U.S.-based auto executives under the age of 45 who are poised to become the industry’s next generation of leaders.
A Career Built on Strategy and Vision
With a background that includes a Fulbright Scholarship in Germany and experience at leading companies like BMW, Mercedes-Benz, and PwC, Helmbrecht brings a unique global perspective to her work at Hyundai. Over the past three years, she has played a critical role in shaping the company’s future.
In her position at HMNA, Helmbrecht leads the development of both short-term and long-term strategic plans. Her work is vital to guiding the allocation of resources for both the Hyundai and Genesis brands across the U.S., Canada, and Mexico. By ensuring alignment across key departments like Sales, Marketing, and Product Planning, she helps to steer the company’s growth and vision.
A Reflection of Hyundai’s Culture
For Helmbrecht, this award is more than just a personal achievement. “Being named a Rising Star by Automotive News is an incredible honor,” she shared. “It’s a reflection of the bold, collaborative culture at Hyundai that empowers us to challenge convention and drive meaningful change.” Her success underscores a corporate environment that values strategy, creativity, and impact, and one that is committed to building the future of mobility.
Helmbrecht’s journey from a Fulbright Scholar to a key strategic leader at Hyundai is an inspiring example of how diverse experiences and a strong vision can fuel success. Her work helps to ensure that Hyundai and Genesis continue to innovate and remain at the forefront of the automotive industry.
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