What makes a road trip truly unforgettable? Is it the winding roads, the stunning scenery, or the freedom of the open highway? While all of those play a part, it’s the moments we share and the milestones we celebrate along the way that stick with us. That’s the feeling Kia America taps into with its latest campaign for the 2026 Sportage Hybrid, titled “Relationship Tripping.”
This new creative spot is the second installment in a two-part series, following the first, “T-Shirt Tripping.” While the first campaign celebrated the individual adventure, this one dives into a shared journey. Set to the classic tune of “Rock’n Me” by the Steve Miller Band, the ad follows a young couple as their cross-country road trip continues in the Sportage Hybrid.
As they travel through states like Tennessee, Nevada, and New York, the couple doesn’t just see the sights—they live their lives. The spot highlights personal milestones, from a spontaneous stop at a wedding chapel to the sweet reveal of a baby onesie. It’s a powerful message: the Sportage isn’t just a vehicle for transportation; it’s a trusted companion that adapts to every stage of life.
More Than Just a Hybrid
The Kia Sportage has long been the brand’s best-selling nameplate, and the 2026 model shows why. Kia has packed this SUV with advancements in design, innovation, and technology. The Sportage is designed to be a perfect fit for a wide range of drivers, whether you’re single, a couple, or a growing family.
As Russell Wager, vice president of marketing for Kia America, explains, “This campaign highlights how adaptable the Sportage is for a variety of drivers… With its segment-up cargo room and rear seat legroom, advanced driver assistance features, and a tech-forward cabin, the 2026 Kia Sportage Hybrid is the perfect SUV that can accommodate and adapt to everything people might encounter on the road of life.”
The Sportage lineup offers three distinct powertrain options—ICE, Turbo Hybrid (HEV), and Turbo Plug-in Hybrid (PHEV)—and a wide variety of trims, including the rugged X-Line and X-Pro Prestige. This ensures there’s a Sportage for every kind of adventure.
The “Relationship Tripping” campaign isn’t limited to just TV. You’ll also find it across a variety of platforms, including social media, print, and digital channels, ensuring its message of joy and adventure reaches everyone.
Whether you’re celebrating a new relationship, a new family member, or simply the next chapter of your life, the 2026 Kia Sportage Hybrid is built to be righ
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